How to use Caption Templates

Switch up your caption with pre-defined formatting and writing styles.

Josh Lemmon avatar
Written by Josh Lemmon
Updated over a week ago

We're making it even easier to make sure your captions hit the mark! We've already highlighted how to add your own business context and language settings (here) and now it's time to highlight Caption Templates!
Caption Templates are predefined structures for different types of social media captions. These structures, or templates, are designed to help you craft compelling, engaging posts that resonate with your audience and fit your unique brand style.

Types of Posts You Can Create

  1. Educational Posts

  2. Promotional Posts

  3. Listical style

  4. Personal Story

  5. Thought Leadership

Each of these templates is designed with a specific goal and audience engagement strategy in mind. We've cherry-picked the most relevant writing frameworks used in these types of styles to give you the very best format and style for your caption.

How to use the Caption Templates feature in Flick - Step-by-Step

Step 1: Start by opening the caption creator (either from Flick's 'Ideas' center OR from Flick's Scheduler

Step 2: Choose your desired caption template.

Step 3: Keep your post relevant to you by enabling Brand-Info

Writing Frameworks Powering Our Templates

Our caption templates leverage proven writing frameworks to help craft compelling posts tailored to your goals. Here's an overview:

Educational Posts

Combine frameworks like Problem-Agitate-Solve (PAS) and The Inverted Pyramid. PAS clearly defines a problem, emphasizes its negative impacts, and positions your post as a solution. The Inverted Pyramid prioritizes key information up front and adds supporting details afterward.

Promotional Posts

Harnesses strategies like AIDA (Attention, Interest, Desire, Action) and Features-Advantages-Benefits (FAB). AIDA structures an engaging narrative. FAB provides details on features, explains their advantages over competitors, and describes user benefits.


Follow listicle best practices like utilizing a catchy opening hook, organizing points clearly with bullet points, and providing concise yet informative descriptions for each item. This entertains readers while quickly delivering information.

Personal Stories

Blend frameworks like the STAR method (Situation, Task, Action, Result) and The Narrative Approach. STAR provides structure while the Narrative Approach incorporates vivid details and connects the story to a broader meaning.

Thought Leadership

Combine Comparative Analysis to objectively compare perspectives with the Point-Evidence-Explanation (PEE) method. PEE clearly states your central opinion up front, provides factual evidence to support it, and expands on the evidence to reinforce your point.

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