Hashtags are an important tool for increasing the visibility of your Instagram posts. By using relevant hashtags, you can reach a larger audience and potentially gain new followers. That's where Flick's handy search features come in!
We offer two different views to help you find the perfect hashtags for your posts: Grouped View and Table View. Let's take a closer look at how these views differ and the advantages of each.
First things first, you'll find the two options for switching between views to the right of the search field.
Grouped View is perfect for new Flick users or anyone looking for a quick and easy way to sort through their search results. This view organizes hashtags into three categories: low competition, medium competition, and high competition. This way, you can easily choose hashtags based on their competition score.
Table View, on the other hand, is a more advanced search view that's ideal for experienced users or anyone looking for more data metrics to inform their strategy. This view shows you up to six different metrics for each hashtag:
Competition score: This metric gives you an idea of how competitive a particular hashtag is. A higher competition score means that there are more posts using the hashtag, which can make it harder for your post to stand out. On the other hand, a lower competition score means that there are fewer posts using the hashtag, which can make it easier for your post to be seen.
Potential reach: This metric shows you the estimated number of people that a particular hashtag could potentially reach. A higher potential reach means that the hashtag has the potential to be seen by a larger audience.
Daily average post count (DAPC): This metric shows you the average number of posts that use a particular hashtag on a daily basis. This can give you an idea of how active a hashtag is and how quickly it is being used by other users.
Average likes: This metric shows you the average number of likes that posts with a particular hashtag have received.
Total posts: This metric shows you the total number of posts that have used a particular hashtag. If a hashtag has been used in a large number of posts, it may be more competitive and potentially harder for your post to stand out. On the other hand, if a hashtag has only been used in a small number of posts, it may be less competitive but also have a smaller potential reach.
Average comments: Similar to average likes, this metric shows you the average number of comments that posts with a particular hashtag have received. If you want to increase the chances of your post receiving comments, you may want to consider using hashtags with a higher average comments score.
By considering these six metrics, you can make more informed decisions about which hashtags to use in your Instagram posts. This can help you reach a more relevant audience and potentially increase engagement on your posts.
If you would like to learn more about Flick’s Hashtag metrics, you can read more about them here: How to use Flick's Hashtag Metrics.