There are limitless possibilities when it comes to organizing your hashtags, and ultimately there isn't a right or wrong way to do this. Below we'll take you through five different ways some of our top users are using Collections. This is aimed to give some inspiration and guidance as to how you may want to create your own Collections.

1. Topic and Niche Organisation

You could organize your collections into different categories based around your sub-niches and topics such as:

  • Location hashtags

  • Topic-specific hashtags

  • Community Hashtags

  • Audience specific hashtags

2. Content Specific Collections

Create collections based on the different types of content you post onto Instagram, this may look like:

  • Black and white photography

  • Portrait photography

  • Landscape photography

3. Strategy Specific Collections

You may want to create collections based on the strategy you are using on your account:

Competition Score Collections:

  • Low competition hashtags

  • Medium competition hashtags

  • High competition hashtags

Average Like Collections

  • Marketing #'s 100-200 average likes

  • Marketing #'s 200 - 300 average likes

  • Marketing #'s 300 - 400 average likes

4. Creating ahead of time for specific posts

If you research and schedule your posts prior to posting, you may find it beneficial to create collections around your specific posts, this will allow you to quickly copy your collection into your post when you need it. For example:

  • Post 1 - Vegan Smoothie recipe

  • Post 2 - Vegetarian lunch ideas

  • Post 3 - Gluten-free dessert inspiration

5. Top-performing posts, analytics, and ranked hashtags

Keep a collection or two of hashtags that you know have performed well for you, these may be hashtags you’ve ranked on or a selection of your best-performing hashtags. These might look like this:

  • #1 best performing post of July

  • #2 best performing post of July

  • #3 best performing post of July

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