The Account Analytics tab holds all the information you need to understand the make-up of your current followers and how your account stacks up. This area of analytics is here to help visualize your following and guide your posting habits.
What can you see from Account Analytics?
There are three main components for you to view:
Hero metrics: Quickly visualize your account’s basic insights and see how your account is changing in real-time. Uncover how many people are visiting your profile and clicking your bio links and compare to other time periods to make sure your account is moving in the right direction.
Best time to post: Posting times can have a direct impact on your engagement rate and the overall success of your post. Knowing the best times to post makes it easy to gain that little extra push of engagement.
💡 Pro Tip! Instagram's algorithm prioritizes showing new content on users' feeds, you’ll notice as you’re scrolling, a pop-up letting you know there are new posts. To get the most out of this feature, you’ll need to know what time most of your followers are online and ready to see your content.
Audience Analytics: Find out where your most engaged users come from. Understanding your audience can help you understand the needs of your audience and what type of content is more likely to succeed.
How Can I Use These Analytics?
These metrics are the unsung hero of a tip-top Instagram strategy here’s how you can use these metrics to your advantage.
Finding the best time to post is a great way to gain quick engagement from your current followers and gain that little boost needed to perform well on the hashtag feeds too.
With Flick’s Audience Analytics, you’ll be able to see a day-by-day, hour-by-hour breakdown of when is best for you to post. And we mean you! This is personalized to your Instagram account so you can be sure you're getting every chance to increase your reach and engagement.
We’ll show you 'golden time,' the optimal time to post to Instagram for each day of the week. As you can see in the image below, the golden time is broken into multiple hours, within this breakdown, you’ll be able to see your golden hour and post accordingly.
Having a good knowledge of your follower background will enable you to create content for your most popular audiences and also monitor if you’re targeting the audience you want to target. For example, if you are a Los Angeles-based Instagram account, but you can see you have a strong following in South America Then it would make sense to create some content to enable your large followings to engage, in this case, the answer may be to add both English and Spanish captions!
On the other hand, if you’re trying to target a specific audience (perhaps a local business trying to increase sales in their local area) then having an understanding of which cities your followers are in can help you create better targeting strategies to find more people in your target area!
If you have any questions on how to use Account Analytics to guide your strategy, feel free to pop a question to our support team who will be happy to help!